Heavy.com (1999- ) is a news website based in New York, best known for its 5 Fast Facts feature:
- Bashar Al-Assad: 5 Fast Facts You Need to Know
- WikiLeaks Vault 7: 5 Fast Facts You Need to Know
- Obamacare Sign-Up: 5 Fast Facts You Need to Know
- Dog Saliva: 5 Fast Facts You Need to Know
And so on. Over the past few years they have started appearing on the first page of Google searches. In 2015 they started a sister site, AhoraMismo.com, which is much the same but aimed at a Spanish-language audience. It is not a straight translation of Heavy.com. For example, it has an article on whether Trump’s Syria missile strike was illegal, something that does not seem to concern Heavy.com.
5 Fast Facts You Need to Know: 5 Fast Facts You Need to Know (sorry, I couldn’t resist):
- 5: This is sometimes a stretch. Sometimes facts 4 and 5 are suspiciously alike.
- Fast: This is true! They put up what they know right away and then update it round the clock as more comes in. Sometimes, though, they are too fast, jumping the gun, having to take back facts. I have read about that, but have yet to see it for myself.
- Facts: This is also true. They generally back up what they say with links to original sources. In my experience, their facts are pretty solid, though some say they jump the gun (see above) or use loaded language. MediaBiasFactCheck.com says their language and story choice favour centre-left causes. That puts them in the same camp as, say, the New York Times, BuzzFeed or NPR.
- You Need To: Much of their traffic comes from Google, so this is presumably true. Their website is designed to do well on search engines, like Google, and not, say, in the clickbait world of social media, like Facebook or Twitter.
- Know: They do not cover all of the news, not even close, but what they do cover with 5 Fast Facts is so good that, in my experience, only the Washington Post or the Daily Mail – and sometimes a newspaper local to an event – would tell me much more. They are good on police brutality cases.
It used to be an entertainment site for men, with a sumo wrestler avatar. It created its own videos, back in the day before YouTube when Internet video was slow and often not worth watching.
In 2012 it reinvented itself as a news website. Even though many of their people seem to come from the world of daily newspapers, they do not seem to do any original reporting of their own. Instead, like Huffington Post, they are mainly good at pulling together information from across the Internet and summarizing it. And they do it quickly, which seems to give them an edge in Google searches even though they are not a big-name media outlet, like CNN, nor owned by one.
Their readers come mainly from the US (55%), Britain (6%), Canada (5%), India (4%) and Australia (3%). AhoraMismo.com readers come mainly from Mexico, Spain, Argentina, Colombia and Peru, in that order.
– Abagond, 2017.
- Websites: Heavy.com, AhoraMismo.com.
- posts on other news outlets
- Media guide for the Trump Era